September 9th, 2011
Reblogged from CathleenRitt
July 23rd, 2011

Sjögren’s: Dryness is my life

Dry eye

Today is World Sjögren’s Day. I’m something of an expert on Sjögren’s (pronounced SHOW-grins) Syndrome. No, I’m not a doctor. I live with this chronic illness. 

Sjögren’s is a systemic condition that attacks the body’s moisture-producing glands. This sicca (dryness) syndrome can affect every part of the body (illustration), although the hallmark symptoms are dry eyes, dry nose and dry mouth. 

With Sjögren’s the dry eye issues can include a burning sensation, itching, sensitivity to light, visual fatigue, blurred vision, and a sandy/gritty feeling. All of which are aggravated by working on a computer for hours a day. Since 1999 I have had punctal plugs, tiny silicone implants in the ducts in the lower eyelid, to help the tears I still produce stay on my eyes longer.

In addition to feeling like you have a mouth full of cotton balls, the dry mouth issues with Sjögren’s can include burning or pain, trouble swallowing, change in sense of taste, and increased tooth decay.

In my case, medication and regular massage have dramatically reduced the joint and muscle pain that accompany Sjögren’s. But I still struggle with frequent fatigue and periods of “brain fog” that have now made working full-time impossible. I’m thrilled to be able to work part-time, though.

Sjögren’s may also cause dysfunction of other organs such as the kidneys, gastrointestinal system, blood vessels, lungs, liver, pancreas, and the central nervous system. Patients may also have a higher risk of developing lymphoma.

Sjögren’s affects some 4 million Americans. Nine out of ten of them are women. 

For more information, visit the Sjögren’s Syndrome Foundation.

July 11th, 2011
July 7th, 2011
February 16th, 2011

Raise Funds, Raise Awareness

It was my privilege today to speak to the Texas Council on Family Violence Executive Directors’ Conference. TCFV is a statewide organization representing a network of domestic violence programs that provide direct services to victims and their families.

Here are the slides from my presentation.

Raise Funds, Raise Awareness (Social Media) View more presentations from Connie Reece.

October 25th, 2010
October 5th, 2010
Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data analysis is changing advertising. But the biggest change in advertising – which we’re still just beginning to experience – comes with the ability to analyze online behavior.
September 30th, 2010
Twitter has seen an additional 40 million users since April. That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth.
September 27th, 2010
Social media is not a numbers game. It’s a relationships game.
September 27th, 2010
The true promise of Twitter is revealed not in the size of our social graph, but instead how we influence digital culture shaped by tweets, responses, retweets, trending topics, and the evolving patterns of connectivity we explore as both individuals and as denizens of a global community.
September 22nd, 2010
Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle.
September 15th, 2010

Women Who Tech telesummit: Snark Attack

It was an honor to present for the third time to the annual WomenWhoTech Telesummit. Thanks to all the attendees for your comments and questions — and all those retweets!

Personal case study, written from three perspectives: mine, as consultant; the client; and the snarky blogger:

Connie Reece: Engagement Turns Critics into Allies

Aruni Gunasegaram: How to Recover from a Scathing Blog Post

Jennifer Laycock: Bloggers Need to Accept Responsibility Too

For further reading, see my Delicious bookmarks for snark attack.

If you missed the brouhaha about Nestlé’s Facebook page being brandjacked by Greenpeace activists, here are links to some stories that will get you up to speed. It turned into a PR crisis when Nestlé’s page admin went on the offensive. As the BNET article says, this is a case study in how NOT to use social media.

PR Week: Nestlé Faces Facebook Crisis Over Greenpeace Rainforest Allegations

BNET: Nestle´s Facebook Page: How a Company Can Really Screw Up Social Media

Advertising Age: Nestlé to Facebook Fans: Consider Yourselves Embraced

Kerrison Media: Nestlé losing the war to control the narrative

Update: Great analysis on The BrandBuilder Blog by Olivier Blanchard: “Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse.” Read it here:

Part 1

Part 2