About

Connie Reece is a writer, communicator and consultant who helps companies stay current with business trends regarding social media and social networks. Also a popular conference speaker, Connie has presented at national and regional events, including: Association for Women in Communication, Association for Women in Technology, BlogHer Business (New York), BlogWorld and New Media Expo (Las Vegas), Entergy Corporate Communications, Executive Women in Texas Government, IABC San Antonio, Interactive Austin, Marketing Profs Digital Mixer (Phoenix), Metropolitan Breakfast Club, PRSA Digital Impact (New York), Ragan Communications, and Women Who Tech.

frozen-pea-fund-91

In 2007 Connie created the Frozen Pea Fund, the first grassroots fundraising effort started solely on Twitter — long before Oprah or Ashton Kutcher brought the microblogging service to mainstream attention. The groundswell of community support for the unusual breast cancer campaign quickly caught the attention of online media outlets like TechCrunch, then spread to the BBC, and ultimately resulted in a feature story in the Washington Post. Within eight weeks the fund raised over $40,000. Connie’s work was also featured in best-selling author Shel Israel’s Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio Hardcover, 2009).

In 2009 Connie was a winner of the inaugural Texas Social Media Awards and was profiled by AustinWoman magazine as one of the top five women in social media in Austin.

She is a co-founding member (2006) of the international Social Media Club, founder of the Austin chapter, and has served on the advisory board. As of October 2010 the Club has chapters in 157 U.S. cities and in 39 other countries.

Video Interviews

Social TNT • 3Q’s in 3Min

ScreenGrab Interviews at BlogHer Business • Both Sides of Pitching Bloggers

Conversational Media Marketing • Interview at BarCamp Austin

Podcast Interviews

The Engaging Brand • Conversational Marketing, Part 1 and Conversational Marketing, Part2

Diva Marketing Talks • The Impact of Less Is More: Microblogging

For Immediate Release • FIR Interview with Shel Holtz and Neville Hobson

Media Bullseye Roundtable • Friends Are Not the Same as Influence

Articles

Marketing Profs • Seven Steps to a Successful Marketing Blog

Marketing Watchdog Journal • Is Your PR Team Social Media Savvy?

Media Bullseye • The Frozen Pea Fund Kicks It Up a Notch

Conversation Agent • Are You Conversationally Tone Deaf?