September 2011
1 post
CathleenRitt: 2751 Moments of Silence →
I admire this post from my friend, Cathleen. While I did not personally lose any friends on that dreadful day, our nation completely lost our sense of safety and security. May we never forget that day and what it means, and may we appropriately honor those who perished and those who dedicated themselves to the recovery of their remains.
cathleenritt:
Is it a measure of how far we’ve come...
July 2011
4 posts
4 tags
Sjögren's: Dryness is my life
Today is World Sjögren’s Day. I’m something of an expert on Sjögren’s (pronounced SHOW-grins) Syndrome. No, I’m not a doctor. I live with this chronic illness.
Sjögren’s is a systemic condition that attacks the body’s moisture-producing glands. This sicca (dryness) syndrome can affect every part of the body (illustration), although the hallmark symptoms are...
The SEO Cupcake :: from Duct Tape Marketing →
Great illustration of SEO (search engine optimization) for the uninitiated. Thanks, John!
Why Brilliant Women Should Be More Arrogant |... →
Google Privacy: 5 Settings You Need to Know →
Privacy settings are important for Google+
March 2011
1 post
Social Media and March Madness →
February 2011
1 post
4 tags
Raise Funds, Raise Awareness
It was my privilege today to speak to the Texas Council on Family Violence Executive Directors’ Conference. TCFV is a statewide organization representing a network of domestic violence programs that provide direct services to victims and their families.
Here are the slides from my presentation.
Raise Funds, Raise Awareness (Social Media)
View more presentations from Connie Reece.
October 2010
2 posts
From: Sheila's Guide To The Good Stuff — Why... →
creativesage:
There is an exciting new development for anyone who has ever wondered how to attract buzz and interest to their small town or rural area. [Excerpt, click on the link to read the rest of this post.]
2 tags
“Facebook isn’t changing advertising. Rather, online behavior is changing...”
– In Other Words - SAS Senior VP and CMO Jim Davis talks about business, analytics and technology
September 2010
10 posts
2 tags
“Twitter has seen an additional 40 million users since April. That’s huge, but...”
– Mack Collier: Twitter is growing like a weed again, thanks to…..mobile?
2 tags
“Social media ROI is about defense, not offense.”
– Is Our Addiction to ROI Killing Social Media | Convince & Convert
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“Social media is not a numbers game. It’s a relationships game.”
– Simon Mainwaring: Why brands need fan action, not fan acquisition
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“The true promise of Twitter is revealed not in the size of our social graph, but...”
– Brian Solis: The Social Network: Ecosystem vs. Egosystem
“Daily Twitter users who followed a brand were more than twice as likely as daily...”
– Are Twitter Followers Better Than Facebook Fans? - eMarketer
2 tags
Women Who Tech telesummit: Snark Attack
It was an honor to present for the third time to the annual WomenWhoTech Telesummit. Thanks to all the attendees for your comments and questions — and all those retweets!
Personal case study, written from three perspectives: mine, as consultant; the client; and the snarky blogger:
Connie Reece: Engagement Turns Critics into Allies
Aruni Gunasegaram: How to Recover from a Scathing Blog...
2 tags
“Facebook is philosophically run by people who are extremists about information...”
– The Facebook Reckoning - Anil Dash
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Do ad agencies have a future and, if so, what does... →
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“A spokesman for Texas Attorney General Greg Abbott confirmed the investigation,...”
– Texas opens inquiry into Google search rankings - Yahoo! News
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“The best way to grow an audience and build a community is to make yourself a...”
– The Best Way To Grow An Audience And Build Your Community | By Mitch Joel at Twist Image
August 2010
35 posts
1 tag
“That’s understanding the difference between selling and helping. That’s...”
– The Key to Social Media Success is Just 2 Letters | Convince & Convert
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“The number of active Twitter users is less than Facebook or email… (but)...”
– MediaPost - Twitter Users Get Up Close and Personal with Brands
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5 Steps To Dealing with the Relentless Pace of... →
Something that needed to be said, and it’s said here quite eloquently by Todd Defren. Worth a read. And a nap. :)
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Social Media Guidelines: Surviving a Snark Attack →
Like 2300 other hopefuls, I have submitted a proposal to present at South by Southwest 2011….
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Help For Video Content That Sucks →
If you don’t follow Jim Long aka @newmediajim — you should. He’s a veteran cameraman for NBC News, working the White House detail. He’s not only one of the most engaging people you’ll meet on Twitter, his blog, Verge New Media, is a great resource for learning to improve your video skills. He’s putting together a webinar series—check out this blog post and...
3 tags
Social Media Marketing GPS
The link below is to a podcast I recorded for the American Marketing Association’s series on Toby Bloomberg’s book, written completely on Twitter. While the book was written one tweet at a time, it’s not just about Twitter; the book covers all aspects of social media marketing.
Listen to the podcast here:
Social Media Marketing GPS: Twitter Tactics.
Download the free ebook...
3 tags
“With an estimated 142 million Facebook users in the U.S. and a worldwide total...”
– Social Media Marketing: How Facebook, Twitter Can Move Autos - Advertising Age
3 tags
Klout Influencer Campaign: James Patterson novel
This weekend I read a pre-release galley copy of James Patterson’s new thriller, Postcard Killers, thanks to Twitter influence measurement company Klout.com.
The opening scenes, written from the viewpoint of the killers, was so raunchy and graphic that I nearly quit reading, but I’m glad I kept going. As expected from James Patterson (and his co-author Liza Marklund), the writing is...
1 tag
Facebook Refreshes Notes Application →
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“We’re England United The World Invited, please follow the rules of our community...”
– Very nice example of Facebook comment guidelines for a page. Short, to the point, plain English (no buzzwords). Well done! Facebook (15) | England 2018 Official World Cup bid
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How to Hire a Social Media Specialist →
excellent advice from my friend Beth Harte in this Inc. article
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“Consumers’ perceptions along key traits of warmth and competence are...”
– What Are Social Media Good For? Putting a Face to a Brand - Advertising Age - CMO Strategy
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“It’s easy to have a one night stand - but anyone who’s ever been in a committed,...”
– Brains On Fire Blog » A Quick Thought on Purpose, Not Profit
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“Customers follow you on Twitter not to be informed, but to be interacted with.”
– Is Twitter for Business Even Worth the Trouble | Convince & Convert
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“This is why so many social media initiatives fail – not because of technology or...”
– Identify the Right People to Manage Your Social Media Initiatives
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“While the number of active Twitter users is less than Facebook or email, the...”
– Heavy Twitter Users Bring Social Activity to New Heights - eMarketer
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“I wouldn’t advise that you hand off all your social media interactions to an...”
– Lisa Barone: 5 Ways The Intern Mind Trumps You at Social Media
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Forbes to Staff: ‘Get Thee to a Bloggery’ |... →
Speaking at Women Who Tech Telesummit on Sept.... →
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Conversation Agent: Content doesn't Scale →
Valeria Maltoni shares several ways for content to be connective.
“For the record, the goal isn’t to be good at social media. The goal is to...”
– Twitter / Jay Baer
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Top 10 Twitter Chats for PR & Social Media... →
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“Active Twitter users—those who use Twitter on a daily basis—are three times more...”
– Active Twitter Users Most Influential Online Consumers : MarketingProfs
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“Regus, a provider of workplace solutions with over 1,100 business centers in 85...”
– Brian Solis: Almost Half of Small Businesses Find Customers in Social Networks
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Four Austin women listed among 100 Most Powerful... →
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“I’ve been saying for a while that in order to understand social and win over the...”
– Slide, Vic Gundotra & The Un-Social Reality of Google
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“Kathy Sierra wrote a blog post five years ago detailing the results of a study...”
– Why You Must Rethink Your Marketing | C-Level Strategies & Awakenings
1 tag
2 tags
3 Ways Facebook is Killing Your Website | ... →
Good discussion on this post by Jay Baer.
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“To stay relevant, brands need to develop a bigger cognitive ‘foot print’,...”
– 5 Questions to Tell If Your Brand Strategy is Ready for Social Media | MENG Blend
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“The fun of Twitter and, I suspect, its draw for millions of people, is its...”
– I Tweet, Therefore I Am - NYTimes.com