May 2008
5 posts
Bloggers Need to Accept Responsibility Too -... →
I don’t write all of this to excuse bad pitches or companies that bury their heads in the sand while shouting “we won’t engage with bloggers.” I write it to ask if we, as bloggers, might share some…
Worried About Bloggers Dissing Your Company? Read... →
What happened next is a great lesson for companies wanting to handle crisis-management in the blogosphere.
Case Study: Engagement Turns Critics into Allies
Valeria Maltoni’s request on Twitter for examples of engaging detractors was the stimulus I needed to finish writing a short case study, Negative Product Review Revised after Company Founder Engages with Critic. (Click on the title to download the free PDF.)
What the case study can’t convey is the series of rapid-fire exchanges with an understandably upset client, Aruni Gunasegaram of Babble...
There's Still a Future for Virtual Worlds - Media... →
The immersive experience and feeling of being in the same place at the same time as someone else is always one of the hardest things to convey about virtual world environments.
More Women Than Men on Social Networks, Have More... →
women are spending more time on social networks building and nurturing relationships, whereas men are likely spending more time acquiring relationships (a transactional approach) than nurturing them.