February 2010
26 posts
4 tags
“According to a study published at the end of January 2010, Nielsen observed the...”
– Brian Solis: Time Spent on Social Networks up 82% Around the World
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“While her performance art-style stage shows and bizarre outfits have garnered...”
– Loyalty lessons from Lady Gaga: Church of the Customer Blog
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“Marketing isn’t about campaigns any more. It’s always-on. And that puts it in...”
– 6 Required Competencies for Social Organizations | Jay Baer: Convince & Convert
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“Let’s be clear. This isn’t a technological issue. It’s an...”
– David Armano: Logic+Emotion: How Social Is Too Social?
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@statesman: A case study in using Twitter on... →
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“Williams is the CEO of Gowalla, one of the newest and smallest of several...”
– Gowalla is the Anti-FarmVille
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Details: The Yahoo-Twitter Partnership →
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“According to estimates, the number of mobile Facebook users far exceeds the...”
– Facebook Mobile Now Bigger Than Twitter | Brian Solis
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“A hybrid Twitter account is what I see most small business owners creating. It’s...”
– Which Type of Twitter Account Should You Create? | Small Business Trends
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“Social gaming seems to appeal to a much older demographic than traditional video...”
– Average Social Gamer Is a 43-Year-Old Woman – GigaOM
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“This demonstrates the power and importance of a platform, something publishers...”
– How Important Is an Author’s Platform?
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“Facebook this weekend published a special Valentine’s day study about...”
– If Love is About Communication, Why is Facebook Holding Back?
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“Using the tools to accomplish real business goals is what we should be trying to...”
– The Missing Ingredient in Most Social Media Strategies « Shannon Paul’s Very Official Blog
“A slightly better idea defeats a much bigger but disconnected user base every...”
– Seth’s Blog: Viral growth trumps lots of faux followers
the three keys to social media marketing |... →
“Some of the most trusted voices are now blogging for money, and can’t even do so...”
– Not Buying It! Sponsored Media = Advertising | Geoff Livingston’s Blog
So how much will a social media strategy cost? |... →
Remarkable post from Mack Collier, who kicks transparency up a notch by detailing not just what services he offers but what he charges. It’s a valuable yardstick for consultants and clients alike.
2 tags
“Producing content and lobbing it over the firewall to an “audience” will only...”
– Brian Solis, writing for Mashable: Why Brands are Becoming Media
Brian discusses the differences between earned, paid and owned media. Excellent analysis with graphical breakdown and explanation of the benefits and challenges of each type of media.
“Should clients be allowed to leverage the agency’s (or its staffers’) brand to...”
– When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas
From Todd Defren’s excellent series on social media and ethics. Highly recommended for practitioners.
The Buzz is out :: Zengestrom →
Anybody remember Jaiku? It was purchased by Google a couple of years ago and became the foundation of Buzz, Google’s entry into the real-time conversation space.
“Then, after about an hour of great conversation, something really cool happened....”
– #blogchat 2-8 recap: Music Marketing via social media! - The Viral Garden
“According to a recent survey by Nielsen, this social media-powered campaign has...”
– Pepsi Has Already Won By Avoiding the Super Bowl – GigaOM
Foursquare Plots Its Business Model →
“From a broad strategy point of view, there’s a huge potential with the...”
– Digital: Foursquare Mulls Revenue Model for Brands - Advertising Age - Digital
“By 2013, mobile phones will replace PCs as the most common device for Web...”
– MediaPost Publications Top Information Technology Predictions 02/05/2010
“The VAST MAJORITY of journalists now turn to Social Media for story ideas. Part...”
– Todd Defren, PR Squared: Trail of Breadcrumbs