March 2010
15 posts
2 tags
“This is a guide for how we can build “info molecules” that have a lot more value...”
– Robert Scoble: The Seven Needs of Real-Time Curators
“A recent survey commissioned by Microsoft found that 70 percent of recruiters...”
– Young job-seekers hiding their Facebook pages - CNN.com
Social & Emerging Media Still Suffer from Slide 29... →
3 tags
“Last year, as the physical economy withered, the economy of “Second...”
– In ‘Second Life,’ the economy is on a roll
1 tag
“If your organization isn’t prepared for the glare of transparency, opening a...”
– Shel Holtz (a shel of my former self): Six questions to ask before launching a Facebook page
7 tags
Nestlé Facebook page brandjacked
If you missed the brouhaha about Nestlé’s Facebook page being brandjacked by Greenpeace activists, here are links to some stories that will get you up to speed. It turned into a PR crisis when Nestlé’s page admin went on the offensive. As the BNET article says, this is a case study in how NOT to use social media.
PR Week: Nestlé Faces Facebook Crisis Over Greenpeace Rainforest...
6 tags
Public or Private? danah boyd SXSWi keynote
Links to articles about danah boyd (@zephoria) keynote at SXSWi 2010
danah’s crib notes (a rough, unedited crib of her keynote)
TechCrunch: ”a compelling talk that challenged the notion that personal information is on a binary spectrum of public or private”
Read Write Web: ”According to Boyd, privacy is not dead and users care about it - both online and offline - and...
2 tags
“Lots of mainstream media outlets offer readers or users the ability to upload...”
– It’s Official: News Media Are Missing The Twitter Boat – GigaOM
“PR professionals are using social media in a lot of ways to either supplement or...”
– Mashable: How PR Pros Are Using Social Media for Real Results
“[Twitter is] the online equivalent of HBO – important more because of who uses...”
– 7 Reasons Not to Put All Your Eggs in the Twitter Basket | Jay Baer on Convince & Convert
3 tags
“Social media builders and evangelists almost literally grow on trees, and the...”
– 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media | Jay Baer: Convince & Convert
7 tags
Social Media Use Among Teens, Boomers and Moms:... →
3 tags
“While some purists believe in their hearts that all such communication is...”
– Shel Holtz, Chaos Is Not a Strategy: a shel of my former self
3 tags
“In a demographic view of social networking activity on mobile devices, women...”
– For Social Networking, Women use Mobile More Than Men | Nielsen Wire
“Don’t write social media checks the rest of the customer service chain can’t...”
– Social Media and Customer Service – Long on Promise, Short on Delivery.