June 2010
44 posts
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Olay, Gap, Pepsi Run Geo-Social Campaigns - but... →
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“For many brands social media is now a ‘last mile’, that final...”
– Josh Hallett (@hyku) used the “last mile” analogy from the telco industry to craft a three-part series on corporate adoption of social media. I highly recommend reading all three parts, then take a look at Brian Solis’ (@BrianSolis) new post, which adds his thoughts to Josh’s...
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Conversation Agent: How to Answer the Social Phone →
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“Social media is about choosing whether or not to operate in a different way in...”
– So well said! Good advice here for any business, not just nonprofits. Punching at Your Own Weight in Social Media | Tactical Philanthropy
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“75 percent of people surveyed said they view companies that microblog … as...”
– Survey: Only 24% Say They’d Trust Bloggers Who Write After Given Free Stuff; 19% If Blogger Was Paid - mediabistro.com: PRNewser
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Number of Twitter followers is the most overrated... →
All I can say is, Amen. Preach it, Brother @MackCollier.
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Citizen Marketer 2.1: Are FourSquare and Gowalla... →
@AaronStrout’s excellent post on location-based services. Discussion continues in the comments - don’t skip them!
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3 Ways Infomercials Can Inspire Your Social Media... →
Thought-provoking piece by @JayBaer (as usual)
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“The privacy issue is bound to get thornier, though, as he confirmed what Ad Age...”
– How Facebook Plans to Get to 1 Billion Global Users - Advertising Age - Special Report: Cannes 2010
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“It’s time to stop thinking about “companies,” and to realize that the new, more...”
– I agree with Steve Woodruff (@swoodruff) writing on his StickyFigure blog: Three Network Realities Nobody’s Going to Stop
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“Businesses sell products and services but consumers buy brands – and they’ll pay...”
– Nocturnal Graphic Design Studio - Think B.I.G. blog: Design Is the Difference
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“Progressive brand managers need to overcome both the inertia of entrenched...”
– Michael Troiano on Scalable Intimacy: It’s Time to Tackle the Unlearning Challenge
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Teaching a Brontosaurus to run; My review of... →
Great write-up from @MackCollier, who moderated two days of meetings at Dell with their first Customer Advisory Panels.
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“A trend is a fad that lasts at least 10 years. — Faith Popcorn”
– Found “down the Rabbit Hole” of the Monday Morning Memo by Roy H. Williams, the Wizard of Ads.
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“Don’t make the same mistakes that your Web 1.0 predecessors did. Put social...”
– RonAmok! » So You’re on Twitter. Now What?
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BP Gets Aggressive: To counteract a gush of bad... →
But will it be successful?
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“It’s not enough to say you have a brand. It’s not enough to have a...”
– Drew McLellan - The Marketing Minute: Your brand cannot live in the C-Suite
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Social Media is the 3rd Era of the Web →
excellent stats and graphs
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Why Facebook Can't Genuinely Connect People →
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“At what point does the sharing of one’s information become pimping?”
– Whores, Pimps and the People Who Love Them | Solo PR Pro
Hat tip to Leigh Duncan-Durst (@livepath) for directing me to this post by Kellye Crane (@kellyecrane) — both of whom I’ve spent time with and consider friends. (Read the post and you’ll know why that’s important.)
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“Culture and behavior can never adopt and change as quickly as technology, so...”
– Brian Solis: Q&A: The Impact of Social Media in the Enterprise
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“We’re very close to seeing the majority of senior citizens embracing the web as...”
– Jolie O’Dell for Mashable: Why Your Grandpa Is On Facebook [STATS]
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How CEOs are Using Social Media for Real Results →
case studies from mashable and Gist
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“You might be a #techneck … If you ask clerk at cosmetics counter for...”
– Connie Reece
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A Different Look at Community Management « Amber... →
a must-read for community managers and businesses interested in developing online communities
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More Consumers Use Email than SocNets for Brand... →
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“When everyone else is pitching the media using traditional methods, why not...”
– Web Ink Now: Real-time blog post gets Eloqua CEO tons of B2B ink
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“The less your media content looks like advertising, the more effective it will...”
– Internet Marketing: Why Artists And Creatives Have an Unfair Advantage
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Online Video Viewing Shifts to Long-Form Content →
“One factor behind the turn toward long-form content is the success of Hulu, which The Nielsen Company ranked second to YouTube in overall video streams viewed in April 2010.” from eMarketer, hat tip to Shannon Seery Gude, @seerysm)
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Military Intelligence Taps Social Networking... →
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21 things my dog taught me about being a better... →
Warning: you may need to read with a tissue handy. But it’s worth wiping a way a few tears, so delve into this beautifully written post that goes right to the soul of your business … or should.
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Social Media Clutter: Will Consumers Tune Out? →
“Marketers now also face their own clutter in social media. In much the same way that consumers have been trained to ignore most of the advertising messaging with which they are bombarded, a consumer’s ability to sustain meaningful participation in social media across brands and communities is realistically going to be capped at some point far short of the number of marketers who...
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“Valuable content is hard work. A typical post here takes me about 2-4 hours to...”
– Valeria Maltoni: Conversation Agent: Exposure and Visibility
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Age, Gender, Location: The Demographics of the... →
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Red, Hot, and Blue: The Hottest American Brand Is... →
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“Reduce the weight you place on the social media guidance and examples that are...”
– Brian Solis: Top 10 Ways to Become a Real Social Media Expert
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Dawn Walks out Their Brand Talk →
An excellent read from Drew McLellan on Dawn’s response to the oil spill — spotlighting not just their product but the real heroes responding to the disaster. Great case study.
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Ron Ploof: The Embedded Journalist →
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“We realized we could trust employees to engage. Employees realized, ‘if we’re...”
– How IBM Uses Social Media to Spur Employee Innovation | Social Media Examiner
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Journalists Won't Report News Unless It Can Drive... →
Tom Foremski on the pitfalls of pageview journalism