July 2010
38 posts
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How Women Use the Web [REPORT] →
The photo Mashable used is of me at the Austin Women in Technology conference in January 2009. I also see Laura Thomas from Dell. We were conducting one-on-one “social media therapy” sessions with attendees.
The article looks at data from the Women on the Web report.
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Mayo Clinic Center for Social Media →
“Bringing the Social Media Revolution to Health Care”
Does Your Church Use New Media? →
new blog post on Every Dot Connects
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David Weinberger, Power of the New Digital... →
Nice summary of keynote at MarketingProfs B2B Forum by C. B. Whittemore, who is very savvy about customer experience. Follow her on Twitter: @cbwhittemore
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6 Actually-Useful Facebook Apps For SMBs | Small... →
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UnMarketing » Should Levi’s Disclose Sponsorship... →
Good discussion in the comments.
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“Ford chose to reveal the new 2011 Explorer, not at a car show, but on Facebook,...”
– Every Dot Connects
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10 Tips for Corporate Blogging →
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“There are 7 types of memorable comments”
– Conversation Agent: Avoid the #1 Mistake People Make in Media
World Sjogren’s Day | Every Dot Connects →
My post about living with Sjogren’s (pronounced “show-grins”)
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“Always ask yourself, is the juice worth the squeeze for my audience.”
– Wise words from my friend @DrewMcLellan: The Marketing Minute: Is the juice worth their squeeze
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Ford to Unveil 2011 Explorer on Facebook →
@ScottMonty and Ford continue to innovate: “this marks the first time a major car company will forgo the auto show for a web unveiling.” I look forward to tracking this and seeing the results. And the Ford Explorer.
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“The social gaming giant FarmVille has teamed up with Green Giant to put...”
– Mashable: FarmVille Cash Invades Supermarkets Nationwide
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How Social Media Drives New Business: Six Case... →
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Facebook passes 500-million user mark →
Great cartoon from Gumshoo.
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New on Every Dot Connects
After a long hiatus, I’m back to posting on my business blog, Every Dot Connects. Today’s post - Cause Marketing: H2Orange bottled water launch.
Here on Tumblr I will continue to share the best articles I read each day, and will occasionally post longer pieces to Every Dot Connects.
Thanks to those who read and/or comment on either blog. You are much appreciated!
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“Picture the image of a gap. It starts as a tiny crack. Your loyal customer has...”
– Great stuff from Scott Stratten. I’ve pre-ordered his upcoming book. UnMarketing » Why I Changed My Coffee Religion
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“Oh, you know its going to happen, brand marketers left and right asking their...”
– How to Reproduce the Old Spice Video Phenomena - John Bell: Digital Influence Mapping Project
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Forrester: If You Think Social Media Marketing is... →
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“Tracking how many people view articles, and then rewarding — or shaming —...”
– In Online Journalism, Burnout Starts Younger - NYTimes.com
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“I do think this is the year for consolidation in social media. — Heidi...”
– Social Media Draws a Crowd - WSJ.com
Tumblr Is On Fire. Now Over 6 Million Users, 1.5... →
Glad to see Tumblr having this kind of success. I’ve been a user since 2007 and it’s one of my favorite tools.
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The Circle of Control: What Smart Leaders &... →
Start reading Lisa Petrilli. She’s got her finger on the pulse of the C-suite.
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Coca-Cola Scam Hits Facebook [WARNING] →
mashable:
There’s a new scam on Facebook promising to show you a video revealing the “truth” about Coca-Cola, but all it’s really after is your personal…
“People gravitate toward things that feel like they’re being done by people...”
– The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel | Fast Company
How Old Spice Won the Internet →
Fascinating behind-the-scenes look at the creative team behind the viral Old Spice videos. Creating video content in real time — kudos to Isaiah Mustafa and the Wieden + Kennedy marketing agency.
Behind Glasses: Old Spice: What I'd Like to See →
(I have no affiliation with Old Spice, nor does my company Powered, Inc. - this is my own crazy thinking)
Yesterday, Old Spice hit marketing gold on Twitter and YouTube - the kind of momentum that even though they are paying to be a Promoted Trend, would have been completely organic anyway.
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LOLcats on teh Internet →
Very funny graphic showing the complete history of LOLcats. I confess to being a LOLcat fan. Even have the ICanHasCheezburger app on my iPhone.
“The biggest obstacle standing in the way of companies’ embrace of social media...”
– Jay Baer: Why You’re the Key to Social Media Success | Convince & Convert
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“Funny marketing has a longer shelf life.”
– The Cure for B2B Marketing: A Good Dose of Humor Great examples in this blog post by Ricky Henderson on how to use humor in B2B. Don’t miss the Cisco video on Valentine’s gifts.
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Corporate Blogs: How's Your Elevator Pitch These... →
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“Most of the negative experiences that brands have had with Social Media happen...”
– Money For Nothing And Your Clicks For Free | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
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“Everyone is wrong about influence. Except your customers.”
– Words of wisdom from Valeria Maltoni: Conversation Agent: Everyone is Wrong About Influence
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Is it a mistake to drive traffic to Facebook?... →
Notes from Shel Holtz’s interview w/ Jennifer Cohen about recent Uni-Ball social media campaign.
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How Social Media Has Radically Altered Advertising →
“Madison Avenue should see social media as a wonderful, if not disruptive, gift. It should run hard to catch up with the consumer, let go of legacy business models and build something better.” — Hank Wasiak
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Free Marketing Strategy Planning Template →
from David Meerman Scott, Web Ink Now
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“Be sure you are developing a strategy to own your fan relationships vs renting...”
– Tom Martin: Who’s Your Social Media Daddy?