August 2010
35 posts
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“That’s understanding the difference between selling and helping. That’s...”
– The Key to Social Media Success is Just 2 Letters | Convince & Convert
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“The number of active Twitter users is less than Facebook or email… (but)...”
– MediaPost - Twitter Users Get Up Close and Personal with Brands
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5 Steps To Dealing with the Relentless Pace of... →
Something that needed to be said, and it’s said here quite eloquently by Todd Defren. Worth a read. And a nap. :)
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Social Media Guidelines: Surviving a Snark Attack →
Like 2300 other hopefuls, I have submitted a proposal to present at South by Southwest 2011….
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Help For Video Content That Sucks →
If you don’t follow Jim Long aka @newmediajim — you should. He’s a veteran cameraman for NBC News, working the White House detail. He’s not only one of the most engaging people you’ll meet on Twitter, his blog, Verge New Media, is a great resource for learning to improve your video skills. He’s putting together a webinar series—check out this blog post and...
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Social Media Marketing GPS
The link below is to a podcast I recorded for the American Marketing Association’s series on Toby Bloomberg’s book, written completely on Twitter. While the book was written one tweet at a time, it’s not just about Twitter; the book covers all aspects of social media marketing.
Listen to the podcast here:
Social Media Marketing GPS: Twitter Tactics.
Download the free ebook...
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“With an estimated 142 million Facebook users in the U.S. and a worldwide total...”
– Social Media Marketing: How Facebook, Twitter Can Move Autos - Advertising Age
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Klout Influencer Campaign: James Patterson novel
This weekend I read a pre-release galley copy of James Patterson’s new thriller, Postcard Killers, thanks to Twitter influence measurement company Klout.com.
The opening scenes, written from the viewpoint of the killers, was so raunchy and graphic that I nearly quit reading, but I’m glad I kept going. As expected from James Patterson (and his co-author Liza Marklund), the writing is...
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Facebook Refreshes Notes Application →
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“We’re England United The World Invited, please follow the rules of our community...”
– Very nice example of Facebook comment guidelines for a page. Short, to the point, plain English (no buzzwords). Well done! Facebook (15) | England 2018 Official World Cup bid
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How to Hire a Social Media Specialist →
excellent advice from my friend Beth Harte in this Inc. article
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“Consumers’ perceptions along key traits of warmth and competence are...”
– What Are Social Media Good For? Putting a Face to a Brand - Advertising Age - CMO Strategy
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“It’s easy to have a one night stand - but anyone who’s ever been in a committed,...”
– Brains On Fire Blog » A Quick Thought on Purpose, Not Profit
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“Customers follow you on Twitter not to be informed, but to be interacted with.”
– Is Twitter for Business Even Worth the Trouble | Convince & Convert
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“This is why so many social media initiatives fail – not because of technology or...”
– Identify the Right People to Manage Your Social Media Initiatives
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“While the number of active Twitter users is less than Facebook or email, the...”
– Heavy Twitter Users Bring Social Activity to New Heights - eMarketer
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“I wouldn’t advise that you hand off all your social media interactions to an...”
– Lisa Barone: 5 Ways The Intern Mind Trumps You at Social Media
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Forbes to Staff: ‘Get Thee to a Bloggery’ |... →
Speaking at Women Who Tech Telesummit on Sept.... →
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Conversation Agent: Content doesn't Scale →
Valeria Maltoni shares several ways for content to be connective.
“For the record, the goal isn’t to be good at social media. The goal is to...”
– Twitter / Jay Baer
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Top 10 Twitter Chats for PR & Social Media... →
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“Active Twitter users—those who use Twitter on a daily basis—are three times more...”
– Active Twitter Users Most Influential Online Consumers : MarketingProfs
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“Regus, a provider of workplace solutions with over 1,100 business centers in 85...”
– Brian Solis: Almost Half of Small Businesses Find Customers in Social Networks
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Four Austin women listed among 100 Most Powerful... →
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“I’ve been saying for a while that in order to understand social and win over the...”
– Slide, Vic Gundotra & The Un-Social Reality of Google
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“Kathy Sierra wrote a blog post five years ago detailing the results of a study...”
– Why You Must Rethink Your Marketing | C-Level Strategies & Awakenings
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3 Ways Facebook is Killing Your Website | ... →
Good discussion on this post by Jay Baer.
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“To stay relevant, brands need to develop a bigger cognitive ‘foot print’,...”
– 5 Questions to Tell If Your Brand Strategy is Ready for Social Media | MENG Blend
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“The fun of Twitter and, I suspect, its draw for millions of people, is its...”
– I Tweet, Therefore I Am - NYTimes.com
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Social Media Spend to Double This Year →
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“As more and more brands race into social media it appears they’re bringing with...”
– The benefit of social media is long term, not short term. | Creativity_Unbound
“Tumblr is growing quickly. It says it is adding 25,000 new accounts daily, and...”
– Tumblr, a New Spin in the Flurry of Social Media - NYTimes.com
You may have already figured out that I’m a big Tumblr fan; I’ve been a user since 2007. I’m glad to see Tumblr getting more recognition.
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“What if we stopped talking about selling more stuff, and started focusing on...”
– Mack Collier guest post on the Brains On Fire Blog