September 14th, 2010
Facebook is philosophically run by people who are extremists about information sharing.
September 3rd, 2010
A spokesman for Texas Attorney General Greg Abbott confirmed the investigation, but declined further comment.
The review appears to be focused on whether Google is manipulating its search results to stifle competition.
September 3rd, 2010
The best way to grow an audience and build a community is to make yourself a valuable member of the existing communities. Figure out where the dialog, conversations and feedback around your area of interest is happening and be present and accounted for there. All of the time. As much of the time.
August 20th, 2010

That’s understanding the difference between selling and helping. That’s understanding that social media success is a long putt, not a tap-in. That’s measuring results on an annual basis, not a weekly basis.

That’s what you should be doing.

August 19th, 2010
The number of active Twitter users is less than Facebook or email… (but) the concentration of highly engaged and influential content creators is unrivaled-it’s (the) gathering place for content creators whose influence spills over into every… corner of the internet.
August 18th, 2010
August 18th, 2010
August 17th, 2010
August 17th, 2010

Social Media Marketing GPS

The link below is to a podcast I recorded for the American Marketing Association’s series on Toby Bloomberg’s book, written completely on Twitter. While the book was written one tweet at a time, it’s not just about Twitter; the book covers all aspects of social media marketing.

Listen to the podcast here:

Social Media Marketing GPS: Twitter Tactics.

Download the free ebook here:

Social Media Marketing GPS

August 16th, 2010
With an estimated 142 million Facebook users in the U.S. and a worldwide total of more than 500 million, the auto industry has no choice. The customers are present in social media. The auto industry has to go there.
August 15th, 2010

Klout Influencer Campaign: James Patterson novel

This weekend I read a pre-release galley copy of James Patterson’s new thriller, Postcard Killers, thanks to Twitter influence measurement company Klout.com.

The opening scenes, written from the viewpoint of the killers, was so raunchy and graphic that I nearly quit reading, but I’m glad I kept going. As expected from James Patterson (and his co-author Liza Marklund), the writing is taut and the pacing is lightning fast. In short, it’s a page-turner.

I’m not a professional critic and this is not an actual review. However, if you like crime thrillers, Postcard Killers would be a great weekend or vacation read. It will be available in bookstores tomorrow.

This is the third influencer campaign from Klout I’ve participated in. I’ve been impressed with the way they handle outreach on behalf of clients. Each time I’ve gotten an email (with an easy opt-out for any future emails) that explains the campaign clearly and stresses that there is no obligation. Each time, you must opt in to the offer.

I especially like the clear statement that accompanies the offer:

Klout Perks Code of Ethics

  • Klout will never sell or give away your contact info.
  • Participating (or not participating) will not change your Klout Score.
  • If you accept the offer you are not required to do anything. We do not want to “buy” your tweets. You are receiving the product because you are influential and have authority on topics related to the product. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all. 
  • If you decide to talk about the product we will ask you to disclose that you received a sample (http://cmp.ly/2/va). We will send you more information about this when we ship the product. 

Well done, Klout. And well done, James Patterson and Liza Marklund.

August 14th, 2010

We’re England United The World Invited, please follow the rules of our community and show your support of the bid in a responsible manner:

No swear words

Please don’t insult other supporters

Please don’t promote other brands or groups

Thank you

Very nice example of Facebook comment guidelines for a page. Short, to the point, plain English (no buzzwords). Well done! Facebook (15) | England 2018 Official World Cup bid
August 13th, 2010