excellent advice from my friend Beth Harte in this Inc. article
Consumers’ perceptions along key traits of warmth and competence are highly predictive of both purchase intent and brand loyalty. Consumers instinctively judge brands just as they do other people.
It’s easy to have a one night stand - but anyone who’s ever been in a committed, long-lasting relationship knows that it takes lots of time and hard work, and that the payout isn’t necessarily immediate. It’s no different for companies: long lasting relationships with customers takes time and hard work.
Customers follow you on Twitter not to be informed, but to be interacted with.
This is why so many social media initiatives fail – not because of technology or policy, but because of people. We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives … Remember, social media is driven by the person, not the position.
While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled—it’s become the gathering place for content creators whose influence spills over into every other corner of the internet.
I wouldn’t advise that you hand off all your social media interactions to an intern*, but do start thinking like an intern. Because while your paycheck may be greater, your intern is trumping you in sheer number and depth of social media skills.
Lisa Barone: 5 Ways The Intern Mind Trumps You at Social Media
Valeria Maltoni shares several ways for content to be connective.
For the record, the goal isn’t to be good at social media. The goal is to use social media to be good at business.
Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand’s reputation, according to a survey from ExactTarget and CoTweet.
Regus, a provider of workplace solutions with over 1,100 business centers in 85 countries, recently published a study that explored the role of social media in customer acquisition. Based on input from senior managers and business owners around the world, the study found that almost one-half of small businesses are successfully connecting with prospects through social networks.
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