Here’s a truth: If you have to tell me you’re the best, you’re not. If you have to write that you’ve got an award-winning something, you’re worried that I don’t know you have game. If you’re selling the best whatever-it-is in the world, stop talking about it. Start telling me how I can use it to make me into a superstar.
Chris Brogan: Shut The Hell Up You Self-Promoting Turd


