May 12th, 2009
Inviting a dozen freelance print writers on a press trip will get you spotty results over time, but inviting a dozen prolific writers who blog on subjects specific to your destination’s appeal will pay off for years and send measurable traffic to your official site.
Tim Leffel, guest post on Every Dot Connects: 6 ways to improve your destination marketing (and why you’re toast if you don’t)