Connie Reece

It was an honor to present for the third time to the annual WomenWhoTech Telesummit. Thanks to all the attendees for your comments and questions — and all those retweets!

Personal case study, written from three perspectives: mine, as consultant; the client; and the snarky blogger:

Connie Reece: Engagement Turns Critics into Allies

Aruni Gunasegaram: How to Recover from a Scathing Blog Post

Jennifer Laycock: Bloggers Need to Accept Responsibility Too

For further reading, see my Delicious bookmarks for snark attack.

If you missed the brouhaha about Nestlé’s Facebook page being brandjacked by Greenpeace activists, here are links to some stories that will get you up to speed. It turned into a PR crisis when Nestlé’s page admin went on the offensive. As the BNET article says, this is a case study in how NOT to use social media.

PR Week: Nestlé Faces Facebook Crisis Over Greenpeace Rainforest Allegations

BNET: Nestle´s Facebook Page: How a Company Can Really Screw Up Social Media

Advertising Age: Nestlé to Facebook Fans: Consider Yourselves Embraced

Kerrison Media: Nestlé losing the war to control the narrative

Update: Great analysis on The BrandBuilder Blog by Olivier Blanchard: “Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse.” Read it here:

Part 1

Part 2