November 5th, 2009
All you read about is how females are dominating the online world: they dominate social networking sites, are seen by marketers as carrying the largest share of online influence, and they make up a rapidly-increasing share of the market for video games. Forum One’s 2008 study of this same subject found that 55% of community manager positions were held by women. While that number decreased slightly this year (52% of the respondents were women), 52% is still a majority . Why, then, the substantial disparity in incomes between male and female community managers? And why the widening gap (women make 87% of what men make, according to the 2009 survey, while last year that figure was 91%)? It’s bad enough that female social media speakers are being ignored; now you’re telling me that even though women are often considered to be better suited to online community management, they’re making way less than men at it?
Social Media Salary Report: Ladies, It’s Not Pretty