January 20th, 2010
By becoming mayor of a venue, you’re establishing place status and claiming it as your own. It’s no different than our everyday lives, as we each consider certain coffee shops and restaurants to “belong to us” in some manner, and we associate them with our identity. Foursquare has just given us a way to prove it, and they’ve created an opportunity for businesses to capitalize on our inherent need to be perceived as top dog.
5 Ways Foursquare is Changing the World