Connie Reece

I realize it’s a hassle to monitor your brand across all of these places. It takes time. Time you probably don’t have. But you know how municipal police forces crush graffiti problems? They paint over it immediately, wherever it occurs. It’s a lesson that applies equally in social media.

The days of “if we answer back, it just gives them credence” are over. Take off the blinders, remove the earplugs, and defend yourself.