Case Study: Engagement Turns Critics into Allies
Valeria Maltoni’s request on Twitter for examples of engaging detractors was the stimulus I needed to finish writing a short case study, Negative Product Review Revised after Company Founder Engages with Critic. (Click on the title to download the free PDF.)
What the case study can’t convey is the series of rapid-fire exchanges with an understandably upset client, Aruni Gunasegaram of Babble Soft, when her new software product received a seriously snarky review by Jennifer…
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