A hybrid Twitter account is what I see most small business owners creating. It’s an account that mixes both the personal and professional. You can tweet about what’s going on in your industry, what blogs you’re reading and any struggles you’re facing as a person in your field. But then you use the same account to tweet about taking your kids to the movies and what you’re making for dinner. You mix both worlds, even if that means alienating some who’d rather not know about the other. However, you don’t dilute your efforts trying to grow multiple accounts.
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