Is Your PR Firm Social Media Savvy?
Note: The following article originally appeared in the May issue of the Marketing Watchdog Journal. A recent post by Mike Volpe of Hubspot on the role of PR firms reminded me I had not published it here.
While most business executives have never heard the term social media, PR and advertising agencies are adopting it as their latest buzzword, along with terms like conversation and community. These are powerful concepts that deserve attention at the C-suite level, so it is…
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