Nestlé Facebook page brandjacked
If you missed the brouhaha about Nestlé’s Facebook page being brandjacked by Greenpeace activists, here are links to some stories that will get you up to speed. It turned into a PR crisis when Nestlé’s page admin went on the offensive. As the BNET article says, this is a case study in how NOT to use social media.
PR Week: Nestlé Faces Facebook Crisis Over Greenpeace Rainforest Allegations
BNET: Nestle´s Facebook Page: How a Company Can Really Screw Up Social Media
Advertising Age: Nestlé to Facebook Fans: Consider Yourselves Embraced
Kerrison Media: Nestlé losing the war to control the narrative
Update: Great analysis on The BrandBuilder Blog by Olivier Blanchard: “Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse.” Read it here:
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