March 23rd, 2010
If your organization isn’t prepared for the glare of transparency, opening a public forum to comment from any of 400 million people probably isn’t a good move. If you’re ready to open up and have a dialogue with your critics, on the other hand, Facebook could be a very desirable venue where your authenticity and candor will be plainly visible.
Shel Holtz (a shel of my former self): Six questions to ask before launching a Facebook page
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