How much value will lurkers observe in social interactions that net nothing but good vibes? Will it be real enough for them to trust? My worry isn’t about long-standing negative impact to reputation (something I think still keeps too many businesses sidelined with regard to online social interaction), but rather how this focus on changing sentiment might eclipse real business goals. Can businesses get comfortable with having a point of view and tolerating divergent opinions?
Twitter
Flickr
Subscribe via RSS
Follow on Tumblr
Mobile version
Random post