April 21st, 2010
The term was first coined by Shel Israel in his book, Twitterville (pp 110-111), who defined it simply as “Generosity attached to a branding strategy. And earlier in a blog post where he defined it as, “the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace.
Communication Overtones | Definition of Lethal Generosity: Unleashing Corporate Superpowers to Do Good