As companies, it’s not enough to just “be listening” and “join the conversation”. It’s important to get down to brass tacks, get dirty, and sit down in the chairs that are next to your customers when they’re not buying from you.
I’m fortunate to know some really smart people who write smart things, like Amber Naslund: The Smoking Social Media Gun: Intent | Altitude Branding Follow her on Twitter: @AmberCadabra


