Connie Reece

Word of Mouth Crash Course

Wed, 09 May 2012 21:01:08 -0500

I am so excited to be one of the live bloggers for this outstanding event.

CathleenRitt: 2751 Moments of Silence

Fri, 09 Sep 2011 13:53:06 -0500

I admire this post from my friend, Cathleen. While I did not personally lose any friends on that dreadful day, our nation completely lost our sense of safety and security. May we never forget that day and what it means, and may we appropriately honor those who perished and those who dedicated themselves to the recovery of their remains.

cathleenritt:

Is it a measure of how far we’ve come that I almost forgot tomorrow’s date? Or, did I just not want to think about it? For the fourth year in a row, on September 11th I will stay off social media - Twitter, Facebook, Foursquare, etc. - and observe 2751 Moments of Silence. This re-post…

Sjögren's: Dryness is my life

Sat, 23 Jul 2011 13:31:00 -0500

Today is World Sjögren’s Day. I’m something of an expert on Sjögren’s (pronounced SHOW-grins) Syndrome. No, I’m not a doctor. I live with this chronic illness.

Sjögren’s is a systemic condition that attacks the body’s moisture-producing glands. This sicca (dryness) syndrome can affect every part of the body (illustration), although the hallmark symptoms are dry eyes, dry nose and dry mouth.

With Sjögren’s the dry eye issues can include a burning sensation, itching, sensitivity to light, visual fatigue, blurred vision, and a sandy/gritty feeling. All of which are aggravated by working on a computer for hours a day. Since 1999 I have had punctal plugs, tiny silicone implants in the ducts in the lower eyelid, to help the tears I still produce stay on my eyes longer.

In addition to feeling like you have a mouth full of cotton balls, the dry mouth issues with Sjögren’s can include burning or pain, trouble swallowing, change in sense of taste, and increased tooth decay.

In my case, medication and regular massage have dramatically reduced the joint and muscle pain that accompany Sjögren’s. But I still struggle with frequent fatigue and periods of “brain fog” that have now made working full-time impossible. I’m thrilled to be able to work part-time, though.

Sjögren’s may also cause dysfunction of other organs such as the kidneys, gastrointestinal system, blood vessels, lungs, liver, pancreas, and the central nervous system. Patients may also have a higher risk of developing lymphoma.

Sjögren’s affects some 4 million Americans. Nine out of ten of them are women.

For more information, visit the Sjögren’s Syndrome Foundation.

The SEO Cupcake :: from Duct Tape Marketing

Mon, 11 Jul 2011 14:11:12 -0500

The SEO Cupcake :: from Duct Tape Marketing:

Great illustration of SEO (search engine optimization) for the uninitiated. Thanks, John!

Why Brilliant Women Should Be More Arrogant | Think Tank | Big Think

Fri, 08 Jul 2011 08:13:18 -0500

Why Brilliant Women Should Be More Arrogant | Think Tank | Big Think

Google Privacy: 5 Settings You Need to Know

Thu, 07 Jul 2011 20:49:48 -0500

Google Privacy: 5 Settings You Need to Know:

Privacy settings are important for Google+

Social Media and March Madness

Sun, 20 Mar 2011 14:26:29 -0500

Social Media and March Madness

Raise Funds, Raise Awareness

Wed, 16 Feb 2011 14:56:55 -0600

It was my privilege today to speak to the Texas Council on Family Violence Executive Directors’ Conference. TCFV is a statewide organization representing a network of domestic violence programs that provide direct services to victims and their families.

Here are the slides from my presentation.

Raise Funds, Raise Awareness (Social Media) View more presentations from Connie Reece.

From: Sheila's Guide To The Good Stuff — Why Hutchinson, Kansas was chosen for the 140 tech conference, by Sheila Scarborough

Mon, 25 Oct 2010 13:33:53 -0500

From: Sheila's Guide To The Good Stuff — Why Hutchinson, Kansas was chosen for the 140 tech conference, by Sheila Scarborough:

creativesage:

There is an exciting new development for anyone who has ever wondered how to attract buzz and interest to their small town or rural area.

[Excerpt, click on the link to read the rest of this post.]

"Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data..."

Tue, 05 Oct 2010 15:11:16 -0500

“Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data analysis is changing advertising. But the biggest change in advertising – which we’re still just beginning to experience – comes with the ability to analyze online behavior.”

- In Other Words - SAS Senior VP and CMO Jim Davis talks about business, analytics and technology

"Twitter has seen an additional 40 million users since April. That’s huge, but the interesting point..."

Thu, 30 Sep 2010 10:59:57 -0500

“Twitter has seen an additional 40 million users since April. That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth.”

- Mack Collier: Twitter is growing like a weed again, thanks to…..mobile?

"Social media ROI is about defense, not offense."

Thu, 30 Sep 2010 10:07:11 -0500

“Social media ROI is about defense, not offense.”

- Is Our Addiction to ROI Killing Social Media | Convince & Convert

"Social media is not a numbers game. It’s a relationships game."

Mon, 27 Sep 2010 15:12:28 -0500

“Social media is not a numbers game. It’s a relationships game.”

- Simon Mainwaring: Why brands need fan action, not fan acquisition

"The true promise of Twitter is revealed not in the size of our social graph, but instead how we..."

Mon, 27 Sep 2010 14:53:41 -0500

“The true promise of Twitter is revealed not in the size of our social graph, but instead how we influence digital culture shaped by tweets, responses, retweets, trending topics, and the evolving patterns of connectivity we explore as both individuals and as denizens of a global community.”

- Brian Solis: The Social Network: Ecosystem vs. Egosystem

"Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who..."

Wed, 22 Sep 2010 12:59:37 -0500

“Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle.”

- Are Twitter Followers Better Than Facebook Fans? - eMarketer

Women Who Tech telesummit: Snark Attack

Wed, 15 Sep 2010 11:51:05 -0500

It was an honor to present for the third time to the annual WomenWhoTech Telesummit. Thanks to all the attendees for your comments and questions — and all those retweets!

Personal case study, written from three perspectives: mine, as consultant; the client; and the snarky blogger:

Connie Reece: Engagement Turns Critics into Allies

Aruni Gunasegaram: How to Recover from a Scathing Blog Post

Jennifer Laycock: Bloggers Need to Accept Responsibility Too

For further reading, see my Delicious bookmarks for snark attack.

If you missed the brouhaha about Nestlé’s Facebook page being brandjacked by Greenpeace activists, here are links to some stories that will get you up to speed. It turned into a PR crisis when Nestlé’s page admin went on the offensive. As the BNET article says, this is a case study in how NOT to use social media.

PR Week: Nestlé Faces Facebook Crisis Over Greenpeace Rainforest Allegations

BNET: Nestle´s Facebook Page: How a Company Can Really Screw Up Social Media

Advertising Age: Nestlé to Facebook Fans: Consider Yourselves Embraced

Kerrison Media: Nestlé losing the war to control the narrative

Update: Great analysis on The BrandBuilder Blog by Olivier Blanchard: “Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse.” Read it here:

Part 1

Part 2

"Facebook is philosophically run by people who are extremists about information sharing."

Tue, 14 Sep 2010 06:45:05 -0500

“Facebook is philosophically run by people who are extremists about information sharing.”

- The Facebook Reckoning - Anil Dash

Do ad agencies have a future and, if so, what does it look like?

Thu, 09 Sep 2010 12:18:22 -0500

Do ad agencies have a future and, if so, what does it look like?

"A spokesman for Texas Attorney General Greg Abbott confirmed the investigation, but declined further..."

Fri, 03 Sep 2010 22:25:48 -0500

“A spokesman for Texas Attorney General Greg Abbott confirmed the investigation, but declined further comment.
The review appears to be focused on whether Google is manipulating its search results to stifle competition.”

- Texas opens inquiry into Google search rankings - Yahoo! News

"The best way to grow an audience and build a community is to make yourself a valuable member of the..."

Fri, 03 Sep 2010 21:41:04 -0500

“The best way to grow an audience and build a community is to make yourself a valuable member of the existing communities. Figure out where the dialog, conversations and feedback around your area of interest is happening and be present and accounted for there. All of the time. As much of the time.”

- The Best Way To Grow An Audience And Build Your Community | By Mitch Joel at Twist Image