Ford chose to reveal the new 2011 Explorer, not at a car show, but on Facebook, in conjunction with a live unveiling in Herald Square in New York City.
@ScottMonty and Ford continue to innovate: “this marks the first time a major car company will forgo the auto show for a web unveiling.” I look forward to tracking this and seeing the results. And the Ford Explorer.
A marketing campaign that cost Ford next to nothing and massively raised awareness of the Blue Oval among millennials is precisely what Ford wanted out of the Fiesta launch. Even if it had spent millions, the company might never have achieved what it has wrought by social media alone.
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