Social media ROI is about defense, not offense.
Social Media ROI (hat tip Marc Meyer)
if the goal is to ‘get your feet wet in social media’, the measure of success is the dampness of your toes.
The legendary Katie Paine interviewed on NewComm Collaborative: Social Media ROI Has Come of Age
Using the tools to accomplish real business goals is what we should be trying to do. To do this, businesses need to understand how social media strategy aligns with their overall business strategy. A list of tactics simply won’t cut it no matter how cutting-edge or innovative they may seem at the time.
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