Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data analysis is changing advertising. But the biggest change in advertising – which we’re still just beginning to experience – comes with the ability to analyze online behavior.
Most of the negative experiences that brands have had with Social Media happen because they are trying to broadcast and/or advertise in the channel. They are, essentially, trying to spam the network, lie to it, or pull a fast one over it. Those games won’t work on this playing field.
“Madison Avenue should see social media as a wonderful, if not disruptive, gift. It should run hard to catch up with the consumer, let go of legacy business models and build something better.” — Hank Wasiak
Thought-provoking piece by @JayBaer (as usual)
But will it be successful?
Rather than focusing on what department should own social media, maybe it’s better to think about how social media can compliment other marketing and advertising activities.
Excellent advice from Shannon Paul: 8 Ways to Integrate Social Media and Online Advertising
Will we see a replay of the early half of the last decade when Google rapidly grew to take over Microsoft’s top spot as the premium technology company? This time around it might be Facebook’s turn to replace Google and it is not clear that there is anything that Google can do about it.
If this is the future of how marketers reach their targets, it could affect every advertiser, agency and media format.
This is a combination of organic and paid ads, you’ll need skills from both worlds to be successful.
Twitter
Flickr
Subscribe via RSS
Follow on Tumblr
Mobile version
Random post