Something that needed to be said, and it’s said here quite eloquently by Todd Defren. Worth a read. And a nap. :)
Kathy Sierra wrote a blog post five years ago detailing the results of a study in the Journal of Educational Psychology that showed when the brain thinks it’s in a conversation it will pay more attention and “hold up its end.” She went on to explain that when you are reading something that is written in a conversational format your brain will register that it’s not in a face-to-face conversation but, because of the conversational tone, it will pay much more attention. I suspect it will also - dare I imply it – be more likely to become engaged.
Always ask yourself, is the juice worth the squeeze for my audience.
Wise words from my friend @DrewMcLellan: The Marketing Minute: Is the juice worth their squeeze
Start reading Lisa Petrilli. She’s got her finger on the pulse of the C-suite.
Funny marketing has a longer shelf life.
The Cure for B2B Marketing: A Good Dose of Humor Great examples in this blog post by Ricky Henderson on how to use humor in B2B. Don’t miss the Cisco video on Valentine’s gifts.
from David Meerman Scott, Web Ink Now
Progressive brand managers need to overcome both the inertia of entrenched old-media diehards, and the relentless castigation of social marketing jihadis.
Michael Troiano on Scalable Intimacy: It’s Time to Tackle the Unlearning Challenge
At what point does the sharing of one’s information become pimping?
Whores, Pimps and the People Who Love Them | Solo PR Pro
Hat tip to Leigh Duncan-Durst (@livepath) for directing me to this post by Kellye Crane (@kellyecrane) — both of whom I’ve spent time with and consider friends. (Read the post and you’ll know why that’s important.)
The less your media content looks like advertising, the more effective it will be as advertising.
“Marketers now also face their own clutter in social media. In much the same way that consumers have been trained to ignore most of the advertising messaging with which they are bombarded, a consumer’s ability to sustain meaningful participation in social media across brands and communities is realistically going to be capped at some point far short of the number of marketers who desire a social media relationship with that consumer.” — Robin Neifield, writing in ClickZ
Unlike traditional campaigns, social media is not, or should not be, a static set of institutions but a method to open a dialog. To have those conversations with your community .. you have to have a community.
Mack Collier nails it. Again. Follow him on Twitter: @mackcollier
It doesn’t get any more concise — or accurate — than this. From @dmscott on Twitter.
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