Twitter has seen an additional 40 million users since April. That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth.
For those active in social networks on behalf of businesses, please keep in mind that without a mobile strategy as well as content and engagement programs aimed at specific demographics and psychographics, you may be missing essential touchpoints for true engagement and collaboration.
Brian Solis: In Mobile, Women Rule Social Networking
In a demographic view of social networking activity on mobile devices, women were found to use their phones to “tweet” and “friend” 10% more than men.
According to estimates, the number of mobile Facebook users far exceeds the total active user base for Twitter, including mobile, Web, and through third-party applications.
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