It was my privilege today to speak to the Texas Council on Family Violence Executive Directors’ Conference. TCFV is a statewide organization representing a network of domestic violence programs that provide direct services to victims and their families.
Here are the slides from my presentation.
Raise Funds, Raise Awareness (Social Media) View more presentations from Connie Reece.
Social media ROI is about defense, not offense.
Social media is not a numbers game. It’s a relationships game.
That’s understanding the difference between selling and helping. That’s understanding that social media success is a long putt, not a tap-in. That’s measuring results on an annual basis, not a weekly basis.
That’s what you should be doing.
excellent advice from my friend Beth Harte in this Inc. article
This is why so many social media initiatives fail – not because of technology or policy, but because of people. We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives … Remember, social media is driven by the person, not the position.
I wouldn’t advise that you hand off all your social media interactions to an intern*, but do start thinking like an intern. Because while your paycheck may be greater, your intern is trumping you in sheer number and depth of social media skills.
I’ve been saying for a while that in order to understand social and win over the social web, companies need to understand people. I’m not sure Google is capable of understanding people on that level, and that’s the reason why the company strikes out whenever it tries.
As more and more brands race into social media it appears they’re bringing with them the exact same short-term mindset that they apply to advertising campaigns.
“Bringing the Social Media Revolution to Health Care”
Ford chose to reveal the new 2011 Explorer, not at a car show, but on Facebook, in conjunction with a live unveiling in Herald Square in New York City.
@ScottMonty and Ford continue to innovate: “this marks the first time a major car company will forgo the auto show for a web unveiling.” I look forward to tracking this and seeing the results. And the Ford Explorer.
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